Category Archives: Search Engine Optimization

The success of a website can be determined on the basis of total number of website visitors that converted into actual customers. The increasing number of website traffic results in more customers. Although, obtaining good website traffic is quite difficult, but more difficult is to bring back the customers again and again to visit the website and make use of the call-to-action.

When it comes to the website traffic, there are various methods through which you can increase your website traffic like search engines, paid advertising, social media networks, forums, link building and many other. By combining these traffic-boosting methods, you can not only enhance your website traffic but also generate good business opportunities. Here are some of the methods that surely help you to boost your website traffic:

1. Create Engaging Content: Start your engaging content with a good title. Usually, while searching anything, the users scroll down the search results quite faster, due to which many results remain unwatched. So, if you want to make visitors read you content, then it should have a catchy title so that it can catch the eye and interest of the visitors before they move to another website.

2. Add Valuable Information In Your Content: To make your blog more readable and attractive, it is essential that it include the quality, relevant, and interesting content in it. Eventually, the readers focus more on the informative content that answers their questions, rather than focusing on self-promoting content.

3. Select a Relevant & Strategic Domain Name:  Usually, the website owners think that site name is not important and they can keep it any name. But actually, it is not so. By adding a perfect, short and catchy domain name to your website, you can discover unbelievable benefits from it.

4. Build Traffic With Blogging Tools:  It is really difficult to increase the web traffic without using any blogging tools. Although the blogging tools are created for some specific purposes, you can improve your website quality by adding the images, SEO, etc., and can make it more productive.

5. Use Appropriate Keywords: If you really want to increase your website searchability, then you have to work on the keywords. Instead of implementing the useless keywords that do not help you to get good website traffic, add the relevant words that actually represent your content, your website, and help to get a high search volume. A proper keyword with right location will make your blog more SEO-friendly.

By implementing the following methods, you can enhance your website traffic and earn good business opportunities. Hire a top SEO Company India to implement all these methods to your website and enhance its traffic.

A landing page is basically created with an aim of receiving visitors from a specific group of target audience. Through these pages, the marketers can make their targeted audience perform call to actions and fulfill their business goals. Moreover, marketers try to encourage the visitors for many other vital actions as subscribing to newsletters, facilitate downloads, show videos, pitch sales, etc.

When it comes to the technical perspective, the web page which is used for SEO and advertising purpose, is considered as a landing page. These landing pages are the main pages that are utilized for multi-channel marketing. In this, different promotional approches require different type of styles and configurations, so it fits the best in the channel and help in driving a huge traffic.

Optimizing a Landing Page

Sometimes, the advertising and SEO are just not enough to convert the visitors into valuable customers. For this, the marketers have to perform different levels of optimization & ensure that the pages get maximum visibility and provide a good user experiences. For landing page optimization, either you can hire top SEO Company India and take their services, learn about it and do it yourself. To help you, here are the 5 steps to optimize a landing page for numerous promotional channels:

1. Define the Purpose: Initially, before creating a good landing page, think and decide on what you need. Whether you are going to use it to generate leads or for pitching a sale? Whatever it is, focus on the purpose. While creating a landing page, the marketer needs to work on its headline, body text, footer, call to action, etc. Try to keep the message simple, else it will confuse or bore your audience.

2. Identify and Set the Value Proposition: While creating a landing page focuse on your target audience and see how your pages can help the visitors to get what they want. Create a landing page that has perceived value which your audience can get by reading your content and proceed towards a call to action. So, while creating a copy, ensure that your specific promises are defined clearly. Tell your readers that how your offering increases their pleasures and reduces their problems. Highlight your offers and other benefits in bullet points.

3. Perform Testing: Testing is really important for landing page optimization, as it provides the correct data about the field that helps you to know which parts of your landing page are working and which are not. By using the Google Analytics tool, you can test the streamline of the process and can obtain the accurate result analysis. Basically, there is two kinds of testing that used for landing page optimization – A/B testing and Multivariate testing. Through these, you can obtain accurate results about the landing pages.

4. Use SEO: SEO is the best method to attract a huge traffic to a website. Try to apply the keywords to all the important aspects such as header tags, title tags, body copy and image alternate text. Apply canonical URLs and direct links on the landing page. Moreover, while sharing the landing page link on social media, prominently display the Title tags and meta descriptions. Although it requires a little effort, but it provides the maximum benefits to your landing page.

5. It should be Mobile-Friendly: The use of mobiles has increased for shopping and surfing purposes. So it is necessary that your landing pages are mobile-friendly, so that visitors can access your web pages from their mobile devices easily.

Now-a-days, one of the common online communication methods is Google’s click-to-call. It is a web-based communication that implemented on websites. For starting communication, the user need to visit a website and clicks on an object, such as a picture, button or text, to start a requested communication via phone call, VOIP, or text.

Chance of Click-to-Call to Change the Organic Search Game?

In 2010, a Call Extensions feature introduced by Google. It includes a click-to-call feature, which provide advertisers a platform to add on their location-specific phone numbers on ads. Later these numbers will easily viewed on mobile devices with internet connection.

In March 2016, for stepping ahead in the Call Extensions feature, Google has been testing its click-to-call function with organic search results, to checkout it performance with it. It means that clickable phone numbers, now will appear in relevant search results to what the user is looking for, not just for paid advertisements.

How Does Click-to-Call Search Results Work?

For relevant click-to-call search result, whether it is a business or service, if a user enters their desired search, the results will showcase the all relevant websites with a phone number placed down, under the title of the webpage and meta description. Moreover, the phone numbers will be highlighted same as a hyperlink does. For connecting with the selected business, the users should click on the phone number, which begin the mobile phone calling process, and connect them.

Why is Click-to-Call Effective?

According to a research, the company that focuses on local advertising and business marketing, as well as uses smartphones to calls businesses, will surely rule the marketplace. Moreover, this Click-to-Call feature is really essential, as it provides business a capability to call a business directly from the search results page. It is very effected, as users wants to have quick access to communicate with their preferred brands, without putting huge effort into it.

Industries like restaurant, travel, local services, finance, retail, technology, etc., are enjoying various benefits by offering easy one-on-one communication. A large number of click-to-call activities is done for making a purchase or booking or reservation.

Marketers Views About Click- to-Call?

Google and many other businesses are using click-to-call feature as a method of advertising and marketing campaign, as well as an advantageous platform to engage with consumers. By marketers, it is considered as the best method to boost revenue, even by maintaining a business connection with the brand’s consumer base.

Conclusion:

Google’s Click-to-Call feature has become the latest advertising and marketing method for the businesses, wants to showcase their products and services, and desires to connect with their potential buyers. If you want to use click-to-call feature, just connect with SEO company in India, and they will help you to get appropriate business link on Google Search result.